Our Belief

As a specialist in strategic meetings management and delegate management, we believe that successful meetings and events change behaviour and have a positive effect on business performance.

Grass Roots Meetings and Events specialise in SMM and DM for the automotive industry.

Changing World

In a changing world, it pays to change your thinking. We will help you innovate, consolidate and enhance your meetings and events activities.

Grass Roots help large organisations improve the performance with strategic meetings management and delegate management.

Performance Improvement

Together we will achieve long-term performance improvement; and shape future interactions using actionable insight derived from every touchpoint, experience and event.

Grass Roots are experts in Strategic Meetings Management and ensure that you get the best value from venues for your meetings and events programmes.

Strategic Meetings Management

Meetings and events require purpose, structure and results to ensure success - and they are more profitable when your organisation has control over spend, location and security. We book your activity into the right place, at the right price, identifying trends and opportunities for improvement.

Delegate Management

People are the most important part of any meeting or event. From the moment they sign up, your guests will begin a journey that will take new routes, arrive at new places, to learn more. We ensure that every step of this journey is one that they will want to take again.

Latest Articles

Discover technology trends to engage customers in the industry, recommended by experts from across our business. Here are five hot trends for you to follow...

Explore hotel meeting venue options and restaurants in Abu Dhabi, picked and visited by Symran Lee, senior consultant at Grass Roots...


Grass Roots operate from key locations in London, New York, Dusseldorf, Zurich and Singapore.

To find out more about how to improve the performance of your meetings and events, contact us for an exploratory conversation.